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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

sports-partnerships

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Legend
Chris Mead’s Long Game: Make Insurance Matter Between the Games
Executive · Operator

Chris Mead’s Long Game: Make Insurance Matter Between the Games

Gallagher’s chief marketing officer treats sports sponsorship as a long relationship, not a logo rental. His playbook turns ballparks, rugby pitches and athlete transitions into a patient lesson in how a business earns attention.

christopher-mead · chris-meadRead →
Legend
Brad Loder Is Turning the FX Desk Into a Global Sports Business
Executive · Operator

Brad Loder Is Turning the FX Desk Into a Global Sports Business

Corpay’s cross-border marketing chief found a practical way to explain invisible financial infrastructure: put it beside the teams, leagues and live experiences that already move money around the world.

brad-loder · corpayRead →
Legend
Erik Thompson Makes Insurance Behave Like Entertainment
Executive · Operator

Erik Thompson Makes Insurance Behave Like Entertainment

For two decades at Mercury Insurance, Erik Thompson has pursued a durable idea: when the product is complicated and the budget is finite, attention has to be earned with humor, culture and a reason to care.

erik-thompson · mercury-insuranceRead →