Jaqui Rice Gold is the co-founder and CEO of G.O.A.T. Fuel, a health-forward sports energy drink she launched in January 2020 with her father, NFL Hall of Famer Jerry Rice, and her husband Trevion Gold. Built as the first Black-owned energy drink to lean on cordyceps mushrooms instead of sugar and synthetic stimulants, the brand grew from a pandemic-era direct-to-consumer scramble into a nationally distributed product in tens of thousands of retail doors, with sponsorship deals spanning the Los Angeles Lakers and the WNBA's Chicago Sky.
Jahaan Ansari is the co-founder and CEO of Gainful, a New York-based personalized nutrition company that builds custom protein and supplement formulas around each customer. A UC Berkeley chemical engineering and computer science graduate, he wrote the algorithm that matches a person's body and goals to a unique blend, turning a college dorm-kitchen experiment that filled its first 50 orders by hand into a Forbes 30 Under 30, Y Combinator-backed brand sold at Target. He raised more than $17M with high-school-best-friend-turned-co-founder Eric Wu, and in 2024 took an unexpected detour onto ABC's The Bachelorette.
Dan McCormick is the co-founder and CEO of Create Wellness, the New York brand that turned creatine from a bodybuilder's powder into a daily gummy. After years inside high-growth consumer companies like Away, Parade and the Not Boring newsletter, he started Create in 2022 with his wife Sienna and pioneered the first creatine monohydrate gummy. The company has sold over 250 million gummies, reached GNC and Target shelves, and raised a $20M Series B in 2026 led by Alliance Consumer Growth.

Sienna McCormick is the co-founder and co-CEO of Create Wellness, the New York company that turned creatine - long stuck in the bodybuilder aisle - into a daily gummy. After six years at Goldman Sachs, she and her husband Dan bootstrapped the brand from their apartment in 2022, shipped the first creatine monohydrate gummy after more than twenty manufacturers said it could not be done, and have since sold north of 250 million of them. In March 2026 the company raised a $20 million Series B led by Alliance Consumer Growth, with the stated ambition of getting 100 million Americans onto daily creatine by 2030.