spectator-sports
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The 123-Year-Old Startup That Put a Clock on Baseball
Thirty rival owners, one shared product, and a rulebook that finally admitted the game was too slow. Inside the business behind the batter's-box logo.
The Only NFL Team Its Fans Actually Own
How a community-owned football club in a city of 105,000 became the winningest franchise in the NFL - and the only major American sports team that answers to its fans instead of a billionaire.
Atlanta's Hawks Learned to Sell More Than Basketball
The box score is only the front door. Behind it sits an Atlanta entertainment business that sells belonging - through basketball, concerts, commerce, civic programs and one very busy downtown arena.
The Team That Sells You Its Enemies' Teeth
How a franchise named after a kids' movie became a $1.4 billion bet on live sports, youth hockey, and 100 acres of Orange County real estate.
LA Clippers
For decades, the Clippers rented a stage in someone else’s story. Intuit Dome gives the franchise its own building, its own data and a much bigger business to run.
Pro Padel League
Pro Padel League (PPL) is North America's premier professional padel league, founded in 2023 by CEO Mike Dorfman. It runs a city-based franchise model of 10 teams across the U.S., Canada and Mexico, each fielding both men's and women's sides, with a season of multi-city events culminating in the City's Cup Finals. Backed by a $15M Series A led by Charlotte Hornets governor Rick Schnall, PPL is building the commercial and broadcast infrastructure to capitalize on padel's rapid growth in the American market.
Professional Fighters League
The Professional Fighters League (PFL) is a global mixed martial arts organization that reinvented the sport with a sports-season structure - a regular season, playoffs, and a championship where fighters compete for real money instead of matchmaker whim. Founded in 2017 by venture capitalist Donn Davis, PFL broadcasts to 160+ countries, has expanded into regional leagues across Europe, Africa, MENA and the Pacific, acquired rival Bellator MMA in 2023, and signed marquee names like Francis Ngannou and Jake Paul. It positions itself as the credible global challenger to the UFC.