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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Bethany Evans Is Teaching an Activewear Brand to Think Beyond the Checkout
Executive · Operator

Bethany Evans Is Teaching an Activewear Brand to Think Beyond the Checkout

After building social programs, airline stories and a two-million-member loyalty ambition, Rhone's CMO is making the case that the most useful marketing metric may be whether people remember you at all.

bethany-evans · rhoneRead →
Legend
The Marketer Who Told a 156-Year-Old Bank to Stop Looking Like a Bank
Executive · Operator · Creator

The Marketer Who Told a 156-Year-Old Bank to Stop Looking Like a Bank

How a Southwest Airlines operator turned Blue Shield brand chief ended up convincing one of Texas's oldest banks that not looking like a bank was the whole point.

blair-mcgrain · frost-bankRead →