Leonardo Bonanni

Leonardo Bonanni is the founder and CEO of Sourcemap, the supply chain mapping company he spun out of his PhD research at the MIT Media Lab. What began in 2008 as a 'Wikipedia for supply chains' became enterprise software that helps the world's largest brands in food, apparel, electronics, pharmaceuticals and automotive trace their products down to raw-material origins - tanneries, farms, mines and slaughterhouses. He testified before the US Senate and the French Senate on traceability, spoke at TEDxMilano, and has been named among the most influential people in business ethics.