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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

software-buying

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Story
Your Project Tool Is Really an Ownership Bet
Saas · Enterprise · Tool

Your Project Tool Is Really an Ownership Bet

Wrike, Adobe Workfront and monday.com sell ways to organize work. Their owners reveal which kind of work - and which kind of customer - each one is built to serve.

work-management · project-managementRead →
Story
The Real Marketo vs HubSpot Decision Starts Before the Demo
Saas · Enterprise · Platform

The Real Marketo vs HubSpot Decision Starts Before the Demo

Both platforms can automate serious marketing work. The revealing difference is how they ask you to buy - and what that buying process says about the organization each product expects you to become.

marketing-automation · marketoRead →
Story
Your HCM Vendor’s Owner Is Part of the Product
Enterprise · Saas · Platform

Your HCM Vendor’s Owner Is Part of the Product

Workday, SAP SuccessFactors, Oracle HCM Cloud and UKG sell overlapping promises. Their ownership structures reveal which compromises buyers are actually choosing.

human-capital-management · hr-softwareRead →