social-seo
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Kristen Wiley Built the Machine Behind a Thousand Small Recommendations
A college baking blog taught Kristen Wiley how influence really travels. Now she is turning the fiddly work behind micro-influencer campaigns into infrastructure for the way people search, shop and trust.
Statusphere
Statusphere is an AI-powered influencer marketing platform that helps enterprise retailers and consumer brands turn micro-influencers into a scalable, measurable growth channel. It automates the messy parts of creator programs - matching, product fulfillment, compliance, content rights and reporting - so brands can generate authentic user-generated content at scale and improve product discovery across social and AI-powered search. Founded by Kristen Wiley in 2016, the company has powered tens of thousands of creator collaborations for brands including Fenty Beauty, Express and Kendo Brands.