social-media-sampling
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Potloc
Potloc is a Montreal-based market research technology company that runs an AI-powered, all-in-one survey platform built exclusively for management consulting and private equity firms. Founded in 2013 by HEC Paris graduates Rodolphe Barrere and Louis Delaoustre, the company pioneered social-media sampling to source hard-to-reach B2B and B2C respondents, and today handles the full research workflow - questionnaire design, sampling, live fieldwork monitoring, data-quality control, and AI-assisted analysis. Potloc has served 500+ global firms and collected hundreds of millions of survey responses across industries and geographies.
Rodolphe Barrere
Rodolphe Barrere is the co-founder and CEO of Potloc, a Montreal-headquartered consumer research platform that pioneered survey sampling through social networks. Born in France, he moved to Quebec at 17 to study at HEC Montreal, worked briefly at LVMH in Paris and New York, and founded Potloc in 2014 with classmate Louis Delaoustre. He was named to the 2021 Forbes 30 Under 30 Europe (Technology) list and has raised more than $90M for the company, which now serves consulting firms and private equity clients across offices in Montreal, New York, Paris, London and Dubai.