Tom Chernaik

Tom Chernaik is a New York entrepreneur and lawyer who turned a single 2009 FTC rule change into a business. As CEO and co-founder of CMP.LY (later CommandPost), he built a patented system for squeezing legally required advertising disclosures into character-limited social media posts, using short codes like CMP.ly/0 through CMP.ly/5. A former music-industry marketer with a JD from Cardozo, he raised over $4 million in venture capital, earned a 2015 Gartner Cool Vendor nod, and became a go-to voice on social media ethics as co-chair of WOMMA's ethics panel.