social-fitness
(2)
Zwift
Zwift made the stationary trainer social, competitive and oddly habit-forming. Now, with its own hardware and ROUVY under the same roof, the company is trying to make indoor cycling easier to enter without sanding away the game that built its community.
Strava
Strava is the social network for athletes - a mobile and web platform where runners, cyclists, hikers and more than 150 million registered users record activities by GPS, compete on community-built segments, give each other kudos, and analyze performance. Founded in San Francisco in 2009, it pairs a free activity feed with a premium subscription offering training analytics, route discovery, heatmaps and AI-powered insights. With roughly $500M in revenue, a $2.2B valuation, and a confidential 2026 IPO filing, Strava has become the connective tissue of global endurance sport.