
After TapCommerce and Attentive, the repeat founder chose a less comfortable problem: teaching companies to recognize the voices, messages and faces that AI can counterfeit.

For nearly three decades, the Lares co-founder has treated cybersecurity as a claim that must survive contact with reality. His work helped give penetration testers a shared playbook - and executives a more useful question than “Are we compliant?”
Noam Awadish is the co-founder and CEO of imper.ai, a cybersecurity company that launched in December 2025 with $28 million in funding to detect AI-driven impersonation and social engineering attacks in real time. Before imper.ai, Awadish spent more than a decade in Israel's elite Unit 8200 as Head of Initial Access, then served as Chief of Staff for Autonomous Vehicle Programs at Mobileye. He founded imper.ai with two other 8200 veterans, Anatoly Blighovsky and Rom Dudkiewicz, to build a platform that scans device telemetry and network diagnostics rather than trying to out-detect generative models.