soccer
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Sportivo knows who belongs in the stands
Nike stayed for more than a decade. LAFC brought it in early. Sportivo’s business is helping sports brands understand the Latino fans they want to reach.
FC London’s big ambition starts on a local pitch
A North American title, a Toronto FC connection and a C$2 million field helped FC London build a route through the game. Its harder assignment is making player development and the scoreboard agree.
The Soccer Catalog That Learned to Outfit the Whole Team
Sports Endeavors began with a teenager who could not easily buy the right cleats. Four decades later, the company sits where fandom, youth-team logistics and specialty retail meet - with a 200,000-square-foot fulfillment engine behind the screen.
New Balance
New Balance is a privately held, family-owned athletic footwear and apparel company founded in Boston in 1906. Originally a maker of arch supports and orthopedic shoes, it grew into one of the world's largest sportswear brands, known for its running shoes, the iconic 990 and 574 sneakers, its unusual commitment to domestic manufacturing in the US and UK, and a strategy of being 'the best, not the biggest.' The company reported roughly $9.2 billion in 2025 sales and competes globally with Nike, Adidas and others across running, lifestyle, basketball, tennis, baseball and soccer.
OTTO SPORT AI
OTTO SPORT AI is a Minneapolis-based startup building an AI-powered operating system for youth sports. Founded by veterans of SportsEngine, TeamSnap, NCSA, and FloSports and led by CEO Luke Zaientz, it consolidates fragmented tools for club management, league and tournament operations, ticketing, and athlete recruitment into one platform. Its flagship AI product, OTTO PILOT, answers parent and athlete questions from an organization's own knowledge base to cut administrative workload. The company launched publicly in January 2026 with $16.5M in seed funding and three strategic acquisitions.