smart-luxury
(2)
Krista Mullen
Krista Fraioli Mullen is Chief Marketing Officer of Eleventy USA, LLC, the New York arm of the Milan-founded 'smart luxury' label Eleventy. She spent more than a decade at Harry Winston, climbing from US marketing coordinator to Director of US Marketing & Public Relations, learning to sell objects whose price is rarely printed. Educated in public relations at Hofstra University, she began her career in business development at Tangram International Exhibitions before moving into jewelry. At Eleventy she works on the American side of a brand that counts the United States as its largest market, roughly 45 percent of a business that reached about 125 million euros in 2025. Her public footprint is deliberately thin: one LinkedIn profile, no personal Instagram, no manifesto. In an industry that mistakes volume for influence, that is its own kind of statement.
Eleventy USA, LLC.
Eleventy USA is the North American arm of Eleventy, a Milan-based Italian luxury label founded in 2007 by Marco Baldassari and Paolo Zuntini. Built on a philosophy of 'Smart Luxury' - understated, logo-free clothing that blends traditional Italian tailoring with modern comfort - the brand sells men's and women's ready-to-wear, sportswear, shoes, leather goods, eyewear and accessories. Since establishing its New York headquarters in 2016, Eleventy USA has grown its stateside footprint to eight flagships and become a leading example of the 'quiet luxury' movement in America.