How a small-ship operator turned Antarctica, the Galapagos and the Arctic into a $771-million business - and why it puts a naturalist on the bridge instead of a lounge singer.
Founded by an Italian maritime lawyer, run out of Miami, and now the quiet luxury arm of the world's biggest cruise company - Silversea bets that fewer guests and more butlers still beat the mega-ship.
Fifty years ago a former airline executive tried to sell Americans on a European habit: floating slowly down a river. The bet became a fleet of design-forward ships where the price on the brochure is very close to the price you actually pay.