Butterfield & Robinson sold no seats on its first deluxe bike tour and stranded one unhappy group on a Caribbean island. Then it discovered a durable luxury formula: do the hard logistics so wealthy travellers can enjoy the good kind of hard work.
Globus began with one borrowed rowboat. Nearly a century later, its three-brand machine turns the least romantic parts of travel - transfers, tickets, timing and luggage - into the product travelers increasingly want: relief.