
A competitive paraglider turned drones from a costly coffee stunt into the eyes of a construction platform, where the real work begins after landing: helping every builder see the same site at the same time.
Ivan Lvov is the CEO of TraceAir Technologies, a Seattle-founded construction site intelligence platform that uses drone data and AI to help homebuilders and land developers measure, verify, and manage grading and earthwork from land acquisition through finished lots. He joined TraceAir in 2016 as Chief Strategy Officer and stepped into the CEO role in September 2025, succeeding co-founder Maria Khokhlova. Before TraceAir he spent years scaling a digital mapping and navigation franchise (2GIS) to 16 offices and 450 employees, and he holds an MSx degree from Stanford Graduate School of Business.