Siro

Siro is an AI conversation intelligence platform built for in-person sales. Reps use its mobile app to record face-to-face conversations at the kitchen table, on the job site, or in the showroom; Siro then transcribes and analyzes those conversations to surface coaching moments, draft follow-ups, update the CRM, and show reps how top performers handle objections. Founded in 2020 by former Cutco top-1% seller and McKinsey alum Jake Cronin, the New York company raised a $50M Series B in May 2025 led by SignalFire, bringing total funding to roughly $75M.