signal-based-selling
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Linda Lian Learned to Read the Room - Then She Built One for the Internet
The Common Room founder turned a lonely childhood, a critic’s career and an AWS blind spot into a new way of seeing buyers - then carried that idea into Zoom.
Austin Hughes Is Turning Outbound Sales Into a Product Problem
The Unify co-founder went from finance to product by following a simple instinct: shrink the experiment, watch the signal, and build distribution with the care usually reserved for software.
Alexa Grabell
Alexa Grabell turned a sales-operations workaround into Pocus, helped name a category, and sold the company to Apollo. Her story is a case study in turning messy data into a clear operating thesis.
Maximus Greenwald
Maximus Greenwald is the co-founder and CEO of Warmly, an AI-powered revenue orchestration platform that helps B2B companies identify, prioritize, and engage high-intent buyers in real time. A Princeton CS & Public Policy grad and ex-Google PM (where he helped build the famous 'Where's Waldo' Google Maps Easter egg), Max survived seven major pivots over five years to turn Warmly into a signal-based selling category leader with $3M+ ARR and $21.5M in total funding. Known for his mantra 'slope over y-intercept' and his 'Purple Cow' series on remarkable entrepreneurs, he is one of the most candid voices on the realities of finding product-market fit.