shopper-data
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The Receipt Is the Research: How Numerator Turns Shopping Trips Into Market Intelligence
A rewards app collects the receipts. A global measurement system turns them into a living map of consumer behavior - linking what shoppers say to what they actually buy.
Disco
Disco is a San Francisco-based commerce media network that connects brands to high-intent shoppers through AI-powered, personalized offers across more than 800 digital touchpoints. Founded in 2020 by former Facebook and Affirm operator Conner Sherline, Disco started as a post-purchase ad network that lets independent DTC brands recommend each other to customers at the checkout 'thank you' moment, lowering customer acquisition costs without relying on Big Tech. It has since grown into a broader commerce media layer powering endemic and non-endemic advertising for retailers and B2B2C SaaS companies, built on one of the largest commerce graphs in the market.