SHOE SHOW, INC. is a privately held, family-owned footwear retailer based in Concord, North Carolina. Founded in 1960 by Robert and Carolyn Tucker, it sells branded shoes, handbags and accessories for the whole family at value prices through roughly 1,000-1,200 stores across 47 states under the Shoe Show, Shoe Dept., Shoe Dept. Encore, Shoe Show Mega, Burlington Shoes and Shoebilee! banners, plus a growing online store. The company runs a centralized distribution and store-support operation from Concord and moves about a million pairs of shoes a week.

Vicki O'Donnell is the Chief Marketing Officer and Chief Construction Officer of Shoe Show, Inc., the family-owned footwear chain based in Concord, North Carolina. In more than three decades with the company she has helped grow the private, low-key retailer into one of the largest shoe store chains in the United States, and led its long-overdue debut on social media and modern digital marketing.