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Christina Lipinski Is Marketing a Feeling You Can’t Add to Cart
Her résumé runs from Saatchi to Southern style. At Billy Reid, Christina Lipinski’s most revealing campaign may be a three-day Alabama gathering where the conversion metric begins with people simply feeling the brand.
Billy Reid
Billy Reid is an American luxury fashion house based in Florence, Alabama, founded by four-time CFDA-winning designer Billy Reid. Known as 'American luxury built to last,' the brand blends Southern craft and hospitality with a New York sensibility, offering menswear, womenswear, custom tailoring, footwear and accessories through freestanding stores, wholesale partners and a direct-to-consumer site. Beyond clothing, Billy Reid is a culture brand - its Shindig festival brings together music, food, art and design in the Muscle Shoals region.