Hetal Retail

Hetal Retail is a New York-based startup that helps consumer brands see what is actually happening on store shelves. A crowdsourced network of everyday shoppers - called Hetalites - films short videos of store aisles on a mobile app, and Hetal's computer vision and AI turn that footage into planogram-compliance diagnostics, prioritized issue lists with visual proof, and correlations between shelf execution and sales. The pitch: retail-level visibility for a fraction of the cost of traditional manual audits, and a system that helps coordinate the fix rather than just flagging the problem.