Cider

Cider is a Los Angeles-headquartered, social-first fashion brand built for Gen Z. Launched in 2020, it uses a data-driven 'smart fashion' supply chain to read trends off TikTok and Instagram, produce in small batches, and ship trendy, affordable women's apparel to customers in more than 130 countries. Backed by Andreessen Horowitz and DST Global, Cider became a unicorn roughly a year after launch and is widely framed as a leaner, more curated challenger to Shein.