Rebecca Alvarez Story

Rebecca Alvarez Story is a sexologist turned founder and CEO of Bloomi, the sexologist-led clean intimacy brand she launched in 2018. A first-generation daughter of Mexican immigrants, she built her own undergraduate major at UC Berkeley, earned a master's in Sexuality Studies, and turned a decade of clinical practice into a category-defining consumer company. In 2022 Bloomi became the first Latina-founded brand to land nationwide in the sexual wellness aisle at Target, and the company has since expanded to Saks Fifth Avenue and boutiques. She is among the few Latinas in the U.S. to raise multi-million-dollar venture capital, and her stated mission is to bring quality, shame-free intimacy education to a billion people.