sex-education
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Bellesa’s First Model Failed in Public - Its Second Built a Pleasure Brand Where Ads Couldn’t Go
A consent crisis forced the Montreal startup to tear out its original engine. What followed was a sharper business built on owned products, creator distribution and the radical idea that the checkout page is part of sexual wellness.
Rebecca Alvarez Story
Rebecca Alvarez Story is a sexologist turned founder and CEO of Bloomi, the sexologist-led clean intimacy brand she launched in 2018. A first-generation daughter of Mexican immigrants, she built her own undergraduate major at UC Berkeley, earned a master's in Sexuality Studies, and turned a decade of clinical practice into a category-defining consumer company. In 2022 Bloomi became the first Latina-founded brand to land nationwide in the sexual wellness aisle at Target, and the company has since expanded to Saks Fifth Avenue and boutiques. She is among the few Latinas in the U.S. to raise multi-million-dollar venture capital, and her stated mission is to bring quality, shame-free intimacy education to a billion people.