Active Wellness

Active Wellness is a San Francisco-based fitness and wellness management company that designs, builds, staffs, and operates premium fitness centers across North America so its clients - healthcare systems, corporations, residential developers, community clubs, and senior living communities - don't have to. Co-founded and led by industry veteran Bill McBride, the company pairs decades of operational know-how with branded programming, technology, and consulting to turn fitness facilities from cost centers into thriving, profitable, member-loved spaces.