sendinblue
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Armand Thiberge and the business that outgrew its name
A web agency in India became an email tool, then Brevo. Armand Thiberge’s next ambition stretches beyond customer software to a question of who gets to build Europe’s future.
Brevo
Brevo (formerly Sendinblue) is a Paris-based all-in-one customer engagement platform serving 500,000+ businesses across 180 countries. The platform combines email marketing, SMS, CRM, live chat, and marketing automation under one roof — all priced by email volume rather than contact count. Founded in 2012 by Armand Thiberge, Brevo rebranded from Sendinblue in 2023 to reflect its evolution from an email tool into a full customer lifecycle platform. In December 2025 it achieved unicorn status after raising €500 million in a Series C round led by General Atlantic and Oakley Capital, with a valuation exceeding €1 billion.