A scanner, a solar program, a neighborhood: TYS Creative gives each a way to explain itself. Behind the agency is a designer whose first audience problem played out on the magazine rack.
It began in 2003 with one text message. Two decades later, SM Digital runs paid search, social, and lead-gen for brands across two continents - and built its whole model on the idea that the fastest-growing market in the U.S. speaks Spanish.
Maxx Lobo is the Chief Executive Officer of Ask Media Group, the IAC-owned digital media and performance marketing company behind Ask.com and other properties reaching 245 million people monthly. A two-decade veteran of ad-tech, cloud infrastructure, and digital media, Lobo rose through the ranks as CTO and COO/President before taking the top role in 2025. Under his operational leadership, Ask Media Group tripled its EBITDA from $50 million to over $100 million in four years, cementing his reputation as one of the more quietly effective operators in the digital media landscape.