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Media · Enterprise · Consumer
The Agency That Taught America How to Say Cannabis
Rosie Mattio built a communications firm around the stories other agencies were wary of touching. The result is a useful lesson in how an industry earns a vocabulary, an audience and, eventually, a place in the mainstream.
public-relations · cannabis-marketingRead →
Enterprise · Consumer
The Company That Treats Page Two as a Product
Erase.com sells a peculiar outcome: not universal deletion, but a more accurate first page. Its real product is the judgment to know when to remove, when to suppress, and when to stop promising miracles.
online-reputation-management · content-removalRead →
Ai · Saas · Enterprise
Digible Turned Apartment Marketing Into a Measurable System
Apartment advertising is a messy handoff between agencies, leasing teams and software. Digible built one narrow machine for the whole problem - then published the prices, the tests and even the misses.
multifamily-marketing · apartment-marketingRead →