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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Little Agency That Makes the Message Louder Than the Messenger
Media · Enterprise · Social

The Little Agency That Makes the Message Louder Than the Messenger

Farinella has spent more than three decades arguing that clarity beats cleverness. Its best proof is not a slogan but a trail of rebrands, newsletters and campaigns that made complicated companies easier to understand.

branding-agency · digital-marketingRead →
Company
The 30-Year-Old Internet Franchise That Learned to Sell AI
Ai · Enterprise · Ecommerce

The 30-Year-Old Internet Franchise That Learned to Sell AI

WSI was franchising websites before Google existed. Three decades later, its local-owner, global-network model is being repurposed for a harder assignment: helping ordinary businesses make sense of AI.

digital-marketing · ai-consultingRead →