He learned to code for a better computer, built companies around difficult matching problems, and now wants AI tools that leave their users in charge. Imbue’s latest chapter asks whether that principle can shape a company as well as its software.

Steve Peltzman is the CEO of FeedbackNow, the company behind the smiley-face feedback buttons in airport bathrooms and security lines. A former U.S. Air Force officer who worked on the B-2 Stealth Bomber, a decade-long CIO of New York's Museum of Modern Art, and Forrester's first Chief Business Technology Officer, he spun FeedbackNow out of Forrester in September 2024 with a $9M Series A. He is turning a network of physical sensors and one-tap buttons into a real-time, AI-driven operating system for hospitals, convenience stores, airports and stadiums across 40 countries.