Chris Andrew bet that AI chatbots, not Google, would become the front door to every brand. Twenty-six months and $26 million in venture money later, Sitecore agreed - and bought the company for a reported $225 million.

A new category of software has one job: making sure ChatGPT, Gemini and Perplexity name your company when a buyer asks. Five of them measure the gap. One writes the record that closes it.
A strategic breakdown of two philosophies for surviving the age of answer engines. Scrunch AI measures how brands appear inside ChatGPT, Perplexity and Gemini, then flags the gaps. YesPress argues that measurement is downstream of a deeper problem: whether a company has published enough structured, first-party knowledge to be legible to AI at all. One monitors the mirror. The other builds the record. This is not a feature comparison - it is a look at two different bets on where durable advantage will live.