scent-marketing
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Mood Media
Mood Media is the world's largest in-store media company - the business behind the music, digital screens, on-hold messages, and even the scents that shape how retail, restaurant, hospitality, and healthcare spaces feel. Owner of the iconic Muzak and DMX brands, Mood curates and delivers audio and visual experiences to hundreds of thousands of commercial locations across more than 100 countries, reaching roughly 100 million people a day. Headquartered in Austin, Texas, the company blends music licensing, hardware, cloud software, and retail-media advertising into one platform that lets brands control the sensory feel of their spaces.
Malcolm McRoberts
Malcolm McRoberts is the Chief Executive Officer of Mood Media, the world's leading in-store media solutions company, which reaches over 150 million consumers daily across 500,000 business locations in 140+ countries. With more than 30 years of executive-level management experience spanning Fortune 500 companies like Deluxe Corporation and NCR, McRoberts joined Mood Media in January 2021 following Vector Capital's acquisition of the company. Under his leadership, Mood Media acquired Vibenomics in 2023 - the leading in-store ad network technology provider - and subsequently partnered with Stingray Advertising to create the largest U.S. in-store retail media network, reaching over 800 million monthly shoppers.