Sara Griffin

Sara Griffin is a retail marketing executive who serves as Chief Marketing Officer at Belk, the Charlotte-based Southern department store chain. She built her career over a decade at Saks OFF 5TH, where she rose from marketing leadership to Chief Marketing and Analytics Officer, launched the SaksOFF5TH.com site in 2013, helped build the retailer's Canadian store fleet, and created the tender-neutral OFF 5TH Rewards loyalty program that surpassed 2.5 million enrollments. A Yale graduate with a Wharton MBA and a former Monitor Deloitte consultant, she later served as CMO of The Shade Store before joining Belk. She is known for tying data, analytics and marketing together to deliver personalized shopping experiences.