sallie-krawcheck
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Company
Founder · Executive · Operator
Sallie Krawcheck and the cost of being right
She ran the businesses that sold America its investments. Then Sallie Krawcheck began asking who those businesses were built for - and put her own company behind the answer.
sallie-krawcheck · ellevestRead →
Fintech · Consumer · Saas
Ellevest
Ellevest is a New York-based financial company built by and for women. Co-founded in 2014 by former Wall Street executive Sallie Krawcheck and Charlie Kroll, it launched a gender-aware digital investing platform in 2016 designed around the realities of women's financial lives - longer lifespans, earlier salary peaks and the persistent pay gap. After selling its automated-investing (robo) business to Betterment in 2025, Ellevest now focuses on wealth management and financial planning delivered by an all-women team of advisors for clients investing $500,000 or more.
ellevest · wealth-managementRead →