The New York consultancy’s unusual edge is part service firm, part software maker: it repairs the messy seams between Salesforce, SAP and Microsoft, then leaves field teams with tools that still work when the signal does not.
LeanData is a Santa Clara-based B2B software company that builds an Intelligent Go-to-Market Orchestration platform on top of Salesforce. It ingests buyer signals from across a company's revenue stack, matches leads to accounts, routes them to the right rep, enforces SLAs, schedules meetings, and automates the connective workflows between marketing, sales, and customer success. Founded in 2012 by Evan Liang and Kelvin Cheung, LeanData pioneered the lead-to-account matching and routing category and is used by more than 1,000 organizations, including Uber, Snowflake, Shopify, and Palo Alto Networks.
Pricefx is a cloud-native, AI-powered pricing platform that helps enterprises set, manage, and optimize prices. Founded in 2011 in Germany, it offers a modular suite spanning price analytics, price setting, quoting (CPQ), rebate and agreement management, and AI-driven optimization. Today it serves enterprise manufacturers, distributors, and B2B leaders, and is recognized as a Leader in the Gartner Magic Quadrant for B2B Pricing and Rebates Optimization Software.