sales-performance
(5)
Siro
Siro is an AI conversation intelligence platform built for in-person sales. Reps use its mobile app to record face-to-face conversations at the kitchen table, on the job site, or in the showroom; Siro then transcribes and analyzes those conversations to surface coaching moments, draft follow-ups, update the CRM, and show reps how top performers handle objections. Founded in 2020 by former Cutco top-1% seller and McKinsey alum Jake Cronin, the New York company raised a $50M Series B in May 2025 led by SignalFire, bringing total funding to roughly $75M.
SPOTIO
SPOTIO is a mobile-first field sales execution platform built for outside sales teams that knock doors, work territories, and sell face to face. Founded in 2014 in Addison, Texas by CEO Trey Gibson, it combines territory mapping, route optimization, GPS activity tracking, lead and pipeline management, multi-channel outreach, and performance analytics in one system, plus a DASH AI co-pilot and native syncs with Salesforce, HubSpot and thousands of apps. It gives managers real-time visibility into rep activity while automating the manual logging reps hate, and is used by thousands of B2B and B2C sales teams across solar, home improvement, telecom, security and more.
Grw AI
Grw AI builds Taylor, an AI sales teammate that scales one-to-one coaching and execution across B2B sales teams. It joins calls, transcribes and summarizes meetings, reads and writes to the CRM, runs role-play practice, and coaches reps against a company's own methodology - turning scattered sales know-how into consistent, repeatable performance.
Alistair McLeay
Alistair McLeay is the Wellington-raised, Cambridge-trained machine learning engineer who co-founded Grw AI, a San Francisco startup building Taylor, an AI sales teammate that coaches and lifts entire sales teams. He shipped product to a million Xero customers, wrote a master's thesis training LLM agents through self-play, built two software companies, and raised Silicon Valley money after a now-legendary poker game. He serves as Co-Founder and Co-CEO.
Jason Ambrose
Jason Ambrose is the Chief Executive Officer of People.ai (rebranding as Backstory.ai), a San Francisco-based AI revenue intelligence platform backed by ICONIQ Growth. Appointed CEO in October 2025 after serving as SVP of Marketing and Strategy, Ambrose brings over two decades of enterprise software leadership spanning McKinsey's Digital Labs, Motive Partners, Anaplan, Unqork, and Appirio. A Stanford Psychology graduate who started as a network engineer, he now leads a platform used by enterprise customers including AMD, Verizon, NVIDIA, Red Hat, and Okta - turning raw sales activity data into actionable answers for both human sellers and AI agents.