safety-footwear
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Dave Schneider
Dave Schneider is Vice President and Chief Marketing Officer of Red Wing Shoe Company, the family-owned, Minnesota-based maker of iconic American work boots founded in 1905. He leads the company's global marketing practice, spanning brand management, digital and traditional communications, ecommerce, retail experience, brand protection, and corporate communications, reporting directly to the CEO. After years in senior roles at leading agencies including Digitas, Tribal DDB, and BBDO, he brought an agency creative sensibility to an operator's job, championing a marketing model that balances long-term brand equity with performance-driven revenue while putting the skilled-trades workers who wear the boots at the center of the brand's story.
Red Wing Shoe Co.
Red Wing Shoe Company is a family-owned American footwear manufacturer founded in 1905 in Red Wing, Minnesota. It builds durable work boots, safety footwear and heritage lifestyle shoes - anchored by icons like the Moc Toe and Iron Ranger - and operates its own leather tannery, hundreds of retail stores and a global dealer network. Now in its fourth generation of family leadership, Red Wing pairs old-world craft with modern safety technology for tradespeople, industrial workers and boot enthusiasts worldwide.