saas-marketplace
(2)
G2
G2 is the world's largest software marketplace and peer-review platform, where business buyers research, compare, and choose B2B software based on millions of verified user reviews. Founded in 2012 by a team of BigMachines alumni led by Godard Abel, G2 turned the messy, vendor-dominated software buying process into something closer to checking restaurant reviews before dinner. Today the platform hosts millions of reviews across thousands of categories, sells buyer-intent data and marketing services to software vendors, and after its 2026 acquisition of Capterra, Software Advice, and GetApp reaches more than 200 million annual software buyers.
AppDirect
AppDirect is a San Francisco-based B2B subscription commerce platform that connects technology providers, advisors, and businesses so they can buy, sell, and manage software, hardware, connectivity, AI, and energy services in one place. Founded in 2009, it powers white-label marketplaces for telecom giants and enterprises, and is assembling an 'Everything Store' for B2B technology through a rapid string of acquisitions.