Carl Skanderup

Carl Skanderup is the CEO of Carats & Cake and Bliss & Bone, two wedding-tech brands he runs with his wife Cindy. A former Wells Fargo director who once managed more than $1 billion in real-estate loans, he traded corporate finance for the messy craft of building companies in the wedding industry. His through-line is a hard-won lesson: the product is rarely the problem, the marketing is. He writes about it publicly on Substack, part confession, part field notes from 15 years of building and running businesses.