rocketlane
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Pendo and Rocketlane Split the Onboarding Job
Two products wear the onboarding label, but they solve different moments. Rocketlane organizes the human work before value arrives; Pendo helps users find value after they enter the product.
Onboarding Is Where SaaS Quietly Wins or Dies
Baton, GUIDEcx, Rocketlane and Whatfix are four of eight startups chasing the same ugly truth - most customers churn in the first 90 days, long before anyone thinks to look.
Rocketlane Bet That Customer Onboarding Was Broken
Three Freshworks alumni built a professional services platform on a simple hunch: the messy weeks after a deal closes decide whether customers stay. A decade later, that hunch has raised $105 million.
Rocketlane Thinks the First 90 Days Decide Everything
The Wilmington-based startup has raised $105 million building software for the unglamorous stretch between a signed contract and a working product. Its bet: onboarding, not the demo, is where deals are actually won or lost.