
The Sureform founder started with a high-school iOS app and arrived at a harder question: how do you teach AI what real work feels like? His answer begins in the wonderfully untidy places where people already know what to do.

A childhood near New Zealand orchards, a payments detour, and five years inside Cruise taught Adrian Macneil the same lesson: robots need better tools before they can become ordinary. Foxglove is his decade-long bet on the unglamorous infrastructure underneath physical AI.
Benji Barash is the co-founder and CEO of Roboto AI, a Seattle startup building an analytics platform for robotics and physical AI. A former engineering leader on Amazon's Prime Air drone delivery program, he spent his Amazon days writing throwaway scripts to wrangle sensor logs - and turned that frustration into a company. After more than six years at Amazon and a year as entrepreneur-in-residence at the Allen Institute for AI, he and CTO Yves Albers-Schoenberg launched Roboto out of stealth in 2023 with a $4.8M seed round, on the conviction that robotics doesn't have an algorithm problem, it has a data problem.