Uber is a global technology platform that connects riders, drivers, eaters, couriers, and shippers through a single app. What began in 2009 as a way to summon a black car in San Francisco has grown into a multi-sided marketplace spanning ride-hailing, food and grocery delivery (Uber Eats), and freight logistics (Uber Freight). It operates in roughly 70 countries and 10,000+ cities, serving more than 200 million monthly active users and completing over 13 billion trips a year.
Incognia is a location identity and fraud prevention company that uses device intelligence, location behavioral analytics, and AI to help platform businesses — from food delivery to financial services — detect fraud without compromising the user experience. By processing signals from GPS, Wi-Fi, and Bluetooth without capturing PII, Incognia identifies legitimate users from fraudsters across multiple devices with 99.999999% accuracy, a 0.0001% false-positive rate, and no friction for genuine users. Deployed on over 200 million smartphones and protecting nearly 1 billion devices, Incognia has become the go-to fraud layer for platforms like Grubhub, Delivery Hero, and Upwork.