Peter Bittenbender

Peter Bittenbender is co-founder and CEO of Mass Appeal, the New York-based hip-hop media, label, and creative agency he relaunched in 2013 with Nas and the late Sacha Jenkins. Before Mass Appeal he co-founded Decon, the independent label and creative shop that seeded the modern hybrid label-agency model. He spent 2023 leading Hip Hop 50, then 2025's 'Legend Has It' rollout of seven classic-artist albums, and won the 2022 Billboard Indie Power Players nod along the way.