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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Bethany Evans Is Teaching an Activewear Brand to Think Beyond the Checkout
Executive · Operator

Bethany Evans Is Teaching an Activewear Brand to Think Beyond the Checkout

After building social programs, airline stories and a two-million-member loyalty ambition, Rhone's CMO is making the case that the most useful marketing metric may be whether people remember you at all.

bethany-evans · rhoneRead →
Legend
Nate Checketts Built Rhone Between Train Stops. Now He’s Playing the Long Game.
Founder · Operator · Executive

Nate Checketts Built Rhone Between Train Stops. Now He’s Playing the Long Game.

A childhood camp, an in-seat ordering startup and a briefcase full of fabric swatches all led to Rhone. A useful lesson from Nate Checketts lives beyond the clothing: small irritations can become durable systems.

nate-checketts · rhoneRead →