The UK consultancy works on both sides of the shopping basket: the data that moves products and the images that help people choose them. Its most revealing work makes complicated things easier to see.
Motif is a browser-based, AI-powered design workspace built for architects and the broader AEC industry. Founded by former Autodesk leaders Amar Hanspal and Brian Mathews, it streams live BIM models from Revit and Rhino into a collaborative cloud canvas, layers in architecture-tuned AI rendering, and aims to replace the file-shuffling that defines most building design today.