Erase.com sells a peculiar outcome: not universal deletion, but a more accurate first page. Its real product is the judgment to know when to remove, when to suppress, and when to stop promising miracles.

A rejected agency applicant taught himself the machinery of local search, built tools for thousands of marketers, and turned a recurring business headache into Unreview. His advantage is less glamorous than a growth hack: make the messy work repeatable.
Most businesses report a fake review once, get rejected, and give up. Unreview turned that dead end into a policy-reading, evidence-building service - with a bill tied to what actually disappears.