
Across cybersecurity, workforce software and sales enablement, Bernd Leger has kept returning to the same hard assignment: make a company’s promise survive contact with its customers.
Showpad began with one painfully practical problem: sales reps kept showing up with the wrong material. Fifteen years, roughly $155.5 million in disclosed growth financing and one private-equity merger later, it is trying to turn the best seller in the room into software everyone can use.