Neel Shah

Neel Shah is a New York-based healthcare-fintech operator and the chief executive of Zaya Care, a startup that helps independently-owned practices accept insurance profitably. Before Zaya, he ran commercial and product finance at Cedar, the healthcare billing and payments company. His work sits at the unglamorous seam of American medicine - the paperwork, reimbursement and revenue plumbing that decides whether a solo dietitian, physical therapist or acupuncturist can afford to take insurance at all. Zaya, which began by importing a European-style model of maternal care and negotiating coverage with major payers, now pitches itself as the financial leverage of a large medical group for providers who want to stay independent.