results-based-pricing
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Kular
Kular is a London-based, Y Combinator-backed AI lead generation platform that finds and books qualified customers for businesses over email, LinkedIn, and AI voice - and only charges when it works. Instead of selling software seats or campaign hours, Kular runs the outreach itself and bills per positive reply or booked meeting, aligning its revenue with the results it delivers. The platform serves over 1,000 companies and is built by a team of MIT, Cambridge, and Oxford graduates.
Nelson Jones
Nelson Jones is the co-founder and CEO of Kular, a London-based AI lead generation platform that only charges customers when it delivers actual sales leads. An Oxford law graduate who started building businesses before he finished his degree, Nelson moved from legal-sector sales at Luminance into Entrepreneur First, where he met co-founder Saaras Mehan in the LD16 cohort. The pair launched in 2021, went through Y Combinator's Winter 2022 batch, and pivoted from an AI business-development tool for law firms into Kular, which today generates leads for over 1,000 companies via email, LinkedIn, and AI voice notes. Kular's signature bet is radical alignment: pay only for results.